The NGO’s online reputation management strategy.

 

The NGO’s online reputation management strategy.

 

1.       Capturing reviews from customers.

We check up with our past clients who have received services from us, to ask for their review, whether a good or bad review, there is a suggestion toolbar where we get communication from our clients to see how satisfied they are or how were they not satisfied with the service that was given to them. This helps us to know how the publics see us and rate the services we have given to them.

2.       Automated review capture.

We update the communication line we have with our clients, we make the comment message bolt for customer reviews, update the details, emails and call to actions. This strategy helps us to capture more reviews in an automated way which helps to grow our online reputation.

3.       Asking clients.

Asking for feedback on media has become more popular and easier to get feedback, reaching to clients on door-to-door campaign collecting feedback data on face-to-face interaction helps to see clearly on how satisfied or unsatisfied our clients are with the services given and to find out on what they suggest will do them good.

4.       Reading and replying to all reviews.

Reading all good and bad reviews enlightens our publics that we do care of them and their opinion, replying to them we try not to be bias or combative, we only state the facts not being super professional, but in a way that the view of the client is seen, and the view of the NGO is seen, outlining facts to curb what might have not been understood and the reality of it. This strategy of responding to all views helps to build more online content

5.       Taking time for online reputation.

Giving time to online reputation management is one of the big goals of holding clients to the NGO, we assure that there is separation of duties, there must be responsible for brand marketing. Thought the NGO may be too busy we make sure that we reach out to the questions and comments directed to us, we do not wish to have someone on hold whilst asking and asking a comment to us.

6.       Avoiding fake and anonymous reviews.

Reviews that are fake should not be taken much into consideration; we strictly do not reply to reviews that are tarnishing the brand.