Integrated brand marketing.
Consistent communication.
Communicating with the publics is
one of the elements which makes the publics and organisation close, when
publics needs to know about the changes made by the organisation, we should not
wait for them to find out themselves, we should alert them with all the changes
have taken place. Checking the feedback from the publics on how they see the
brand is important, we try not to be independent because we do need one
another, we take the opinions of the publics into consideration but not being against
the vision of the NGO.
Social media posts and communication.
Being in the time where media is
taken into more consideration for marketing and communication, we would make
posts about the NGO, Advertising the services rendered by the organisation and
communicating with the clients. Where the publics have misunderstanding about
the NGO, we try to direct them to what is the meaning of the message given, not
being too professional but bringing to light what could have been misunderstood
and reality.
Media uploads.
When the publics been getting the
services rendered by the organisation, we give them a chance to express how
they feel on the NGO’s media posts, were they post the videos streaming on the changes
they have after their consultations and their advice to those having the same
problems who should follow the road which brought solution to them.
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