Intergrated Brand Marketing Plan.

 

Integrated brand marketing.

Consistent communication.

Communicating with the publics is one of the elements which makes the publics and organisation close, when publics needs to know about the changes made by the organisation, we should not wait for them to find out themselves, we should alert them with all the changes have taken place. Checking the feedback from the publics on how they see the brand is important, we try not to be independent because we do need one another, we take the opinions of the publics into consideration but not being against the vision of the NGO.

Social media posts and communication.

Being in the time where media is taken into more consideration for marketing and communication, we would make posts about the NGO, Advertising the services rendered by the organisation and communicating with the clients. Where the publics have misunderstanding about the NGO, we try to direct them to what is the meaning of the message given, not being too professional but bringing to light what could have been misunderstood and reality.

Media uploads.

When the publics been getting the services rendered by the organisation, we give them a chance to express how they feel on the NGO’s media posts, were they post the videos streaming on the changes they have after their consultations and their advice to those having the same problems who should follow the road which brought solution to them.

Interview with beneficiary of the NGO.

 Get the Youtube video below:

https://youtu.be/ab5BYGTRHzY

Links to other social sites of AACS.

 1. Facebook.

https://www.facebook.com/A-Re-Agisaneng-Community-Services-107919048169603

https://www.facebook.com/profile.php?id=100069807564322

2. Twitter.

ARE AGISANENG CS (@agisaneng) / Twitter

3. Instagram.

https://www.instagram.com/areagisanengcommunityservices/

The NGO’s online reputation management strategy.

 

The NGO’s online reputation management strategy.

 

1.       Capturing reviews from customers.

We check up with our past clients who have received services from us, to ask for their review, whether a good or bad review, there is a suggestion toolbar where we get communication from our clients to see how satisfied they are or how were they not satisfied with the service that was given to them. This helps us to know how the publics see us and rate the services we have given to them.

2.       Automated review capture.

We update the communication line we have with our clients, we make the comment message bolt for customer reviews, update the details, emails and call to actions. This strategy helps us to capture more reviews in an automated way which helps to grow our online reputation.

3.       Asking clients.

Asking for feedback on media has become more popular and easier to get feedback, reaching to clients on door-to-door campaign collecting feedback data on face-to-face interaction helps to see clearly on how satisfied or unsatisfied our clients are with the services given and to find out on what they suggest will do them good.

4.       Reading and replying to all reviews.

Reading all good and bad reviews enlightens our publics that we do care of them and their opinion, replying to them we try not to be bias or combative, we only state the facts not being super professional, but in a way that the view of the client is seen, and the view of the NGO is seen, outlining facts to curb what might have not been understood and the reality of it. This strategy of responding to all views helps to build more online content

5.       Taking time for online reputation.

Giving time to online reputation management is one of the big goals of holding clients to the NGO, we assure that there is separation of duties, there must be responsible for brand marketing. Thought the NGO may be too busy we make sure that we reach out to the questions and comments directed to us, we do not wish to have someone on hold whilst asking and asking a comment to us.

6.       Avoiding fake and anonymous reviews.

Reviews that are fake should not be taken much into consideration; we strictly do not reply to reviews that are tarnishing the brand.

HID/AIDS policy of A Re-Agisaneng Community Services.

 

HID/AIDS policy of A Re-Agisaneng Community Services.

A Re-Agisaneng Community Services (AACS) recognises the magnitude and the severity of the development of HIV/AIDS epidemic worldwide. As an organisation working on family preservation, AACS is committed to the development of policies and the implementation of programs of HIV/AIDS on workplace which, result to awareness, prevention, support, and non-discrimination.

1. Awareness.

AACS is concerned about the wellness and awareness of families, workers, and children. The organisation trains all employees and families to communicate and to assure that they comply with the HIV/AIDS policy of the workplace. We made visual communication about HIV/AIDS, like posters promoting non-discrimination on HIV/AIDS, posters about safe sexual practices.

2. promoting a safe working environment.

AACS is committed to providing an environment that protects all employees’ health and safety.

3. Access to Treatment.

All employees who have tested for HIV/AIDS and got positive results, they have the freedom to access their treatment.

4. Non-Discrimination.

AACS being an NGO which promotes ones and self-reliance, we promote a workplace that is free from discrimination. Employees who make practice of discrimination are subject to judgement and termination of employment. We treat HIV/AIDS as other diseases which does not give any room to discriminate one another.

5. HIV/AIDS testing and confidentiality.

AACS encourages routine, confidential, voluntary testing and counselling as part of the programs. AACS does not require workers, clients, or job applicants to undergo HIV/AIDS testing as a condition for employment.

Annual Events of the NGO.

 

ANNUAL EVENTS OF A RE-AGISANENG COMMUNITY SERVICES.

MONTH	EVENT	DATE	VENUE
February	Marriage enrichment seminar.	14-February-2023	180 Matthews Street, Letsopa Location 2610.
May	Parenting session	12- May 2023	180 Matthews Street, Letsopa Location 2610.
June	Annual General Meeting (AGM)	14-June-2023	180 Matthews Street, Letsopa Location 2610.
July	Mandela Day	18-July-2023	180 Matthews Street, Letsopa Location 2610.
November	Children protection week	6-10 November-2023	180 Matthews Street, Letsopa Location 2610.

Parenting session.

 Greetings family. 

Today we had wonderful event, "Family day"

The event was mandated to teaching both children and parents to live together in harmony.

To teach parents oh budget. 

To teach parents about ways to discipline their children, and

To teach parentsabpur monitoring the movement and behaviour of their children.

We had in our midst, the boards members and our team from public works.